YRT_YRMan_TS
YRT_YRMan_TS
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YRT_YRMan_banner
YRT_YRMan_banner
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YRT_YRMan
YRT_YRMan
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YORK REGION TRANSIT*

Inspired by old comics, we created an ironic character for York Region Transit to send important transit safety messages. Using colourful illustrations and memorably exaggerated scenarios YR Man gave simple reminders and precautions. This campaign went on to win two industry awards. 

*While at Acart Communications Inc.